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UEU » Scientific Articles » Public Relation Posted by [email protected] at 27/08/2020 04:09:32 • 762 Views
KAMPANYE PENTINGNYA SOCIAL DISTANCING MELALUI YOUTUBE DAN INSTAGRAMCreated by :
Halomoan Harahap ( none ) Ballian Siregar
Subject: | YOUTUBE INSTAGRAM | Alt. Subject : | SOCIAL MEDIA | Keyword: | SOCIAL CAMPAIGN |
Description:
Penanggulangan Covid-19 bukan hanya tanggungjawab pemerintah, tetapi semua
anggota masyarakat. Karena itu, perlu ada Langkah nyata untuk turut serta
menanggulanginya. Dosen dan Mahasiswa Fikom Universitas Esa Unggul telah
melaksanakan kampanye layanan sosial pentingnya social distancing. Kampanye ini
sebagai wujud tridharma perguruan tinggi, khususnya pengabdian kepada
masyarakat. Kampanye dilaksanakan melalui media sosial Instagram dan Youtube
mengikuti kebiasaan khalayak millennial sebagai target utama kampanye. Kampanye
berlangsung dua tahap. Tahap pertama melalui Instagram dengan respon khalayak
yang positif. Tahap kedua melalui Youtube dan baru dilakukan minggu kedua Agustus
2020. Penonton dan respon masih sedikit. Namun terdapat indikasi tujuan kampanye
berhasil dilihat dari respon masyarakat yang menonton dan memberi komentar positif.
Alt. Description
Handling Covid-19 is not only the responsibility of the government, but all members of
society. Therefore, there needs to be concrete steps to participate in overcoming it.
Lecturers and students of Faculty of Communication Sciences Esa Unggul University
have carried out a social campaign on the importance of social distancing. This
campaign as a implemented of tridharma perguruan tinggi especially community
service. The campaign is carried out through social media Instagram and You tube
following the habits of the millennial audience as the main target of the campaign. The
campaign lasted two stages. The first stage was through Instagram with a positive
audience response. The second stage is via You tube and has only been carried out
he second week of August 2020. Viewers and responses are still small. However,
here are indications that the campaign objectives were successful as seen from the
response of the people who watched and gave positive comments.
Date Create | : | 27/08/2020 | Type | : | Text | Format | : | pdf | Language | : | Indonesian | Identifier | : | UEU-Article-5_0334 | Collection ID | : | 5_0334 |
Source : Tulisan karya ilmiah
Relation Collection: Fakultas Ilmu Komunikasi
Coverage : Civitas Akademika Universitas Esa Unggul
Rights : @2020 Perpustakaan Universitas Esa Unggul
Publication URL : https://digilib.esaunggul.ac.id/kampanye-pentingnya-social-distancing-melalui-youtube-dan-instagram-16172.html
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